Many people are surprised to learn that Ashley HomeStore in Russellville isn’t a corporate store.
It’s locally owned and operated by the same Duvall family behind River Valley Furniture.
That means when you walk through the doors, you’re not shopping at a distant chain. You’re shopping with a family that’s been serving the River Valley for decades and is invested in the community they call home.
It’s a difference you’ll notice long before you choose your furniture.
A National Brand with Local Service
Ashley is one of the most recognized furniture brands in America, known for offering stylish furniture for every room of the home.
At Ashley HomeStore in Russellville, you get all the benefits of that nationally recognized brand—plus something many larger retailers can’t offer: local ownership.
Our team lives here. We work here. We shop in the same stores, attend the same schools, and support many of the same community organizations as our customers.
When you visit us, you’re working with neighbors who genuinely care about helping you find furniture you’ll enjoy for years to come.
More Than Just a Sale
Buying furniture isn’t something most people do every day.
Whether you’re furnishing your first home, replacing a well-loved sofa, or creating a comfortable guest room, there are often questions along the way.
That’s why our team takes time to learn about your home, your style, and your needs before making recommendations.
Our goal isn’t simply to complete a transaction—it’s to help you make a decision you’ll feel good about long after the furniture is delivered.
The Same Family Behind River Valley Furniture
River Valley Furniture has served families throughout the River Valley since 1995, building on more than 50 years of furniture experience.
As the business has grown, so has the opportunity to offer customers even more choices.
The addition of Ashley HomeStore allows us to provide one of the nation’s most recognized furniture brands while continuing the same customer-first philosophy that’s guided River Valley Furniture from the beginning.
Two stores.
One family.
One commitment to serving our community.
Investing in the River Valley
Being locally owned means more than operating a business here.
It means investing in the people who make this community special.
Through the Duvall family’s Fostering Kindness program, local children entering foster care who need a safe place to sleep can receive a donated mattress and bed frame. Working alongside the Arkansas Department of Human Services, the Duvalls help provide comfort during what is often one of the most difficult times in a child’s life.
Supporting the River Valley has always been part of who we are—not because it’s expected, but because it’s the right thing to do.
Why Shopping Local Matters
When you choose a locally owned business, you’re doing more than furnishing your home.
You’re supporting local jobs.
You’re helping strengthen the community.
And you’re choosing people who stand behind what they sell.
At Ashley HomeStore by River Valley Furniture, you’ll find nationally recognized furniture, trusted brands, and hometown service—all in one place.
Visit Ashley HomeStore by River Valley Furniture
Whether you’re looking for a new living room, bedroom, dining room, home office, or mattress, our team is here to help you find furniture that fits your home and your lifestyle.
Visit Ashley HomeStore and River Valley Furniture in Russellville and discover the difference local ownership makes.
